Understand what factors can determine the course of your user interviews and how to use that knowledge to get more valuable insights.
Over the past year, Flying Bisons has grown from around 35 people to over 50, and the Research & Strategy team from a one-man (or shall we say woman) show to a team of six.
Desk research is one of the mandatory tasks we perform at the beginning of almost any project. Read this article to understand why and how we do it at Flying Bisons.
Our client’s transactional platform offers investment and pension funds. The platform is recent, however users rarely log in or do any operations. The client hopes to increase user engagement on the platform, which in turn should bring more transactional activity.
Up until recently, our client’s telemedical platform operations were based mainly on human resources. When the pandemic started, the platform experienced a high increase in new users and pushed our client to automate its processes.