Meet our Research & Strategy team

Klaudia Doerffer
Klaudia Doerffer
Apr 12, 2021
5 min read
Meet our Research & Strategy team

When I joined Flying Bisons as the Head of Research and Strategy in January 2020, we had just one Junior Researcher on board, Paula. She has since moved on to pursue her Ph.D. at University College London (you go, gurl!).

Back then, the team's role and work scope focused on running usability tests for our Design team's products. Eventually, we started offering and running exploratory qualitative research (in-depth interviews), working on competitive and trends analyses, and leading strategic and creative workshops for our Clients. We started applying what many might call a design-thinking or human-centered design approach to our early-stage work on products and services.

Our team begins every project by exploring both the business and the people. The Research and Strategy phases, the methodologies and tools we use, enable us to ensure that the concepts we design are desirable and feasible.

Within a few months, the demand for our services grew exponentially. So in June 2020, Kamila joined us with her background in psychology and HR. Two weeks later, we also welcomed Marcelina, with experience in service design.

Now a team of four, we could tackle several research and strategy projects simultaneously but still needed support to handle even more. Thus, Kasia joined us in October 2020 with a background in production. In January this year, we welcomed Mikołaj as an intern (he's now a Junior). Finally, Maciej strengthened us in February with over 7 years of qualitative research and foresight experience.

The fun part is that all our team members were recruited 100% remotely, as we worked from home since March 2020 due to the pandemic. Some of us saw each other on a few occasions, but we only met all at once this February.

Despite these challenging circumstances, we all worked together surprisingly well. We got along very well, quite fast. Every addition to the team enriched us with a new perspective, thanks to our wide array of backgrounds.

Enough intro here. This is us – the Flying Bisons' Research & Strategy team! 

Klaudia 
Head of Research & Strategy, Partner

Royal College of Art alumni. Half-French, half-Polish, lives on coffee, croissants, pasta, and gluten in general. Works with both startups and corporations helping them shape products, services, and brands based on business and consumer insight. Loves experimenting in the kitchen, taking care of her plants, and playing with her dog Kiki (a French Bulldog, if you haven't guessed that already).
 

Kamila 
Junior UX Researcher

Graduate in psychology from the Jagiellonian University. After a year of work in HR and dealing with CEOs, CFOs and Partners alike, she decided to return to research and more grounded matters. In study and life, she loves learning about different perspectives and breaking out echo chambers. Interested in gender equality and social inclusion - when not solving crime cases from all around the world through podcasts. A researcher by day, a criminal investigator by night.
 

Marcelina
Junior UX Researcher

Graduate in industrial design (woodwork, glazing ceramics, welding metal - just another casual day at school) and service design as postgraduate studies. Working in design and architecture made her understand that what fascinates and satisfies her most are the exploration and research phases of the product development process. Always seeking new insights. With no lockdown, she enjoys visiting museums and galleries. With lockdown, she just tries to stay calm.
 

Kasia
Junior UX Researcher

Loves to analyze brands and their communication on different touchpoints (also in her free time). Genuinely interested in behavioral science – derives pleasure from researching the motivations behind human choices and preferences. Enjoys documentary movies, reportage books, riding a bike, and kitesurfing. Petting dogs and eating pizza always boost her mood.
 

Mikołaj
Junior UX Researcher

Final year psychology student passionate about UX Research. An Italian cuisine lover. Likes to repair old cars and motorbikes to the score of bedroom pop. 
 

Maciej
UX Researcher

Has been researching services, products, brands, and social tendencies for the last 7 years. Relishes the confessional feel of interviews and that moment during an analysis when suddenly everything clicks. By surname, looks, and upbringing - half-Polish, half-Italian - but 100% pure breed Polish. Into international relations. Enjoys the emergent properties of complex systems and getting bored. Feminist.
 

Now that you know who we are, you're welcome to drop us a line anytime!

Speak to you soon!

Klaudia Doerffer
Klaudia Doerffer
Apr 12, 2021
5 min read

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